READY FOR RETAIL

Mediakit 2025 | Valid May 2025

We bring retailers and their partners together

iXtenso - the online magazine for retail - provides practical tips and innovative solutions for the challenges of today and tomorrow. Retailers not only find current developments here, but also inspiration through expert opinions and success stories. Whether digital trends or practical everyday tips - iXtenso makes knowledge accessible for retailers.

The range of topics covered by iXtenso is as diverse as “retail” itself. We are interested in what moves retailers. We cover the entire customer journey, whether stationary, online or cross-channel.

Themes of iXtenso:   TECHNOLOGY    MARKETING    DESIGN   SUSTAINABILITY

Since 2008, iXtenso has quickly developed from a pure online supplier directory for retailers and their partners into a trade magazine for retailers.

Presenting suppliers and their products in the right context is still an important part of our self-image. After all, without the practical products and services offered by our retail partners, our mission would be superfluous.

We build bridges between suppliers and users and show what works.

BTW: It is important to us that all contributions can be read free of charge and without registration.

Access rates

350.000

Impressions (2024)

180.000

Visits (2024)          

 

3.480

Newsletter recipients

           
 

3,2 min

Session length

           


Readership


Annual Communications Packages

OnIine Premium

  • Publication of your company and product news
  • Bilingual publication in German & English
  • Cube-Banner ein the Homepage or the appropriate themes
  • 4 advertisements in the newsletter
  • 2 placements of a content ad on the homepage or in the desired theme pages for 1 month incl. placement in the newsletter and in our social media channel
  • 4 Social Media Posts


Run: 12 Months
Price: € 9.000,-

Includes company profile and logo in the registry

Online Medium

  • Publication of your company and product news
  • Bilingual publication in German & English
  • Rectangle on the home-page AND in the fitting theme page
  • 2 advertisements in the newsletter
  • 1 Placement of a content ad on the homepage or in the desired theme pages for 1 month incl. placement in the newsletter and in our social media channel
  • 2 Social Media Posts



Run: 12 Months
Price: € 4.800,-

Includes company profile and logo in the registry

Online Classic

  • Publication of your company and product news
  • Bilingual publication in German & Englisch
  • Leaderboardbanner on the home-page or in the fitting theme page
  • 1 Advertisement in the Newsletter
  • 1 Social Media Post


Run: 12 Months
Price: € 3.000,-

Includes company profile and logo in the registry


Advertising format - Text

Content Advertising


Content advertising can be an advertorial, a text ad or a video placement. As a format between a classic advertisement and an editorial article, it is very popular with our readers. Your message is combined within a fitting contextual surrounding.

The integration of the content in the form of a teaser on the start page and microsite enables the presentation of comprehensive and detailed information on individual topics and products and services.

In addition, there will be a teaser in our newsletter and a mention in our social media channels.

Run: 1 Month + min. 12 months in fitting theme page
Placement: Homepage and/or fitting theme

Bilingual publication: German and English
Rotation: none


Price: € 1.800,-





Technical Specifications

Sponsored Post / News Publication

With a sponsored post / news publication on iXtenso.de you reach our readership and grab their attention. You choose the content and the form of presentation. 

You are free to decide whether you want to focus on a product or service, an event or company news.


Run: min. 12 months
Placement: in the respective theme and category

Bilingual: German and English
Rotation: none


Price: € 550,-


Technical Specifications

Advertising format - Banner

Cube

Exclusive placement with plenty of space for design options!

Run: 3 or 12 months
Placement: Homepage or fitting theme page

Language: German and English
Rotation: none

Price: Only bookable through the communications package ''Online Premium"


Technical Specifications

Skyscraper

Run: 3 or 12 months
Placement: Homepage or fitting theme page
Language: German and English
Rotation:
max. 6 Banner in rotation pool


Price:
3 months € 2.000,-
12 months € 6.000,-


Technical Specifications

Rectangle

Run: 3 oder 12 Monate
Placement: Homepage or fitting theme page
Language: German and English
Rotation: max. 6 Banners in rotation pool


Price:
3 months € 1.000,-
12 Months € 3.000,-


Technical Specifications

Leaderboard Banner

Run: 3 or 12 months
Placement: Homepage or fitting theme page
Language: German and English
Rotation: max. 6 Banner in rotation pool

Price:
3 months € 1.000,-
12 months € 3.000,-


Technical Specifications

iXtenso Newsletter

Advertisement that delivers!

The willingness to receive information from the regular iXtenso newsletter is particularly high. The latest news from the retail sector is perceived by our users as desired information.

Subscribers (as of 2024): 3.480
Opening rate (as of 2024): 28%


Run: 1 edition

Language: German und English
Rotation:
none


Price: € 650,- per issue



Technical Specifications

Social Media

Feed Post

With our feed posts on LinkedIn, you can reach around 1,300 followers in our community.

Please note: Your post should offer added value for the community, e.g. an interesting video, the chance to win something, something that can be picked up on site at your stand at the next trade fair, etc.

Language: German and English


Price: € 550,-


Technical Specifications

LinkedIn Ad Boost

Optional ad-on

In addition to our organic reach, your ad will receive additional reach in your target group thanks to an additional budget.


Professional Content Creation

We are happy to support you in the creation of your social media content. As a communications agency, we know which content offers your target group value and increases your reach and brand awareness. With our portfolio, we support you holistically and offer you a wide range of content formats - from search engine optimized web content, social media, moving images to web-talks.

EuroShop Special 2026

The Global Retail Festival – and your stage on iXtenso
31.12.2025 - 31.03.2026

✔️ Multimedial, international, independent

Our B2B communication stands for:

  • Year-round, free and independent reporting
  • Multimedia content: text, video, images, social media
  • Bilingual publications (German & English)
  • Link to our strong supplier directory
  • International presence through branch office in the USA


This makes us one of the most versatile and credible specialist portals in the retail environment - with a target group that is informed and willing to invest.

🎥 Live from the Show – Content in Record Time!

At EuroShop 2026, we will be on site with several camera teams and will produce for you within a few hours:

  • Video interviews with trade fair guests or the stand team
  • Product presentations & application scenes
  • Quick social clips for LinkedIn, Instagram & Co.


Use this content for your own communication - and benefit at the same time from our distribution on iXtenso.com, in the newsletter, on LinkedIn and in the official EuroShop environment.

Turn iXtenso into your digital event stage - and tell your trade fair story where decision-makers are listening.


💡 EuroShop special focuses on the most important exhibition areas

  • EuroCIS (Retail Technology)
  • Shop Fitting & Store Design
  • Lighting
  • Retail Marketing
  • Expo & Event Marketing
  • Food Service Equipment
  • Refrigeration & Energy Management

📢 iXtenso's core value to you

  • Maximum visibility before, during & after the trade fair
  • Multi-channel communication from a single source
  • Up-to-the-minute video and text production
  • Editorial credibility + advertising impact
  • Reach in German-speaking & international markets

✔️ Official editorial partner of EuroShop


We are Messe Düsseldorf's editorial content partner for EuroShop and are responsible for content on the official trade fair portal. Our journalistic reporting provides exhibitors, visitors and the trade press with orientation and insights - neutral, well-founded and with an industry perspective.

Special Packages – from 01.12.2025

EuroShop All-in

  • Publication of your company and product news
  • Bilingual publication in German & English
  • Cube banner in the EuroShop Special (4 months)
  • 2 advertisements in our newsletter
  • 1 placement of a content advertisement in the EuroShop Special for 1 month incl. placement in the newsletter and social media channels
  • 2 social media posts


  • Video production at the trade fair stand (incl. interview & impressions)
  • Post-production of a trade fair image film and a social media clip within max. 24 hours
  • Publication on iXtenso.de + LinkedIn + YouTube + EuroShop.de


Run: 4 Monate
Price: € 7.500,-

Includes company profile and logo in the registry



Online presence package

  • Publication of your company and product news
  • Bilingual publication in German & English
  • Leaderboard banner in the EuroShop Special (4 months)
  • 1 advertisement in our newsletter
  • 1 placement of a content advertisement in the EuroShop Special for 1 month incl. placement in the newsletter and social media channels


Run: 4 Monate
Price: € 3.280,-

Includes company profile and logo in the registry

Visibility Boost

  • Publication of your company and product news
  • Bilingual publication in German & English
  • Rectangle in the EuroShop Special
  • 2 advertisements in our newsletter
  • 1 placement of a content advertisement in the EuroShop Special incl. placement in the newsletter and on social media channels
  • 2 social media posts


Run: 4 months
Price: € 4.800,-

Includes company profile and logo in the registry

One-time Chance:

Duration extention from 4 to 12 months on iXtenso.com for € 1.800,-


applies to banner placements and the possibility of news and product publication


Stay in Contact

Your platform experts

Inga Kuhlow

Key Account Manager



Mobile:
+49 171 370 5438

E-Mail:
inga.kuhlow@beta-web.de

Ben Giese

Account Manager (International)


USA:
+1 773 372 5152

E-Mail:
ben.giese@beta-web.de

Moritz Ostkamp

Account Manager



Mobile:
+49 173 571 3327

E-Mail:
moritz.ostkamp@beta-web.de

Ben Wedel

Director Marketing & Sales


Mobile:
+49 160 2439665

E-Mail:
ben.wedel@beta-web.de

Publisher

beta-web GmbH

Heilsbachstraße 22–24

D - 53123 Bonn

Telefon: +49 228 28 65 30-0

E-Mail: info@beta-web.de

All promotional spaces and content are labeled as advertising.

You can find our GTCs at: www.beta-web.de

All prices are shown exclusive of VAT.